Brief
Maten på Mathem
Mathem, 2023
To increase awareness of the quality and craftsmanship behind the products we sell at Mathem, we gave a unique peak behind the scenes of some of our Swedish suppliers. We travelled from Piteå in the north, to the Bjäre peninsula in the south and created a range of mid-funnel content for both paid and organic channels. We called it Maten på Mathem (The food of Mathem).
An assortment ad using the content of Maten på Mathem.
Short format social media ads and reels.
Long format content for Youtube and in the product..