Brief
BMW Ultimate Track
Dare, 2012
BMW UK asked us to help promote their new 3 series. A more agile, powerful and efficient car than the previous 3 series and still best in its class. The car was launched just before the 2012 Olympics in London, an event where BMW was one of the main sponsors.
BMW Ultimate Track, a mobile racing game for iOS and Android. The rules are simple: Draw a racetrack, drive the BMW 3 Series on that track and then challenge your friends to beat your score. You're scored on how powerful, agile and efficient you drive.
Results
The game was downloaded on over 150.000 mobile devices around the world and topped the charts of free games in several markets. It also picked up a bronze in Lovie Awards and was named "best interactive" on Best Ads On TV.