Brief

If — Home Insurance Made Easy

Actionist, 2018

People have a lot on their plates nowadays. That’s why If created the most easy to use home insurance calculation tool in Sweden. The problem? No one was using it. So we were asked to help them increase traffic, increase sales and associate the If brand with simplicity.

Results

Traffic to the site increased by 191 percent compared to the previous campaign period. The revenue also increased by 20 percent compared to the same period the year before making the campaign ROI 272 percent. Following the success in Sweden — Norway, Denmark, Estonia, Latvia and Lithuania also ran it.