Brief
Mathem — New Brand Identity
Mathem, 2020
Mathem was the first online supermarket in Sweden, launched in 2006. In 2020 they had grown out of their suit. They needed a brand new identity, one that matched the progressive service they offered. Smart, reliable and accessible. An identity to help lead the way to what the future of grocery shopping could look like.
Results
The association with all predefined attributes increased: personal (+25%), premium (+23%), inspiring (+20%), quality (+18%) and reliable (+14%). And the willingness to pay for the service rose by 56 percent. Mathem was also awarded 50W in the marketing effectiveness awards 100-wattaren in 2021 for the redesign.