Brief
B&Q DIY Horror
Dare, 2011
Hardware store B&Q started doing in store demos to prove that simple DIY tasks at home is nothing to be afraid of. We were asked to promote the demos on their website and in social media.
Results
Our spoofs of famously scary scenes from cult horror movies were received well. The shining was named ad of the day on The Drum and the films got written about all over the internet, ranging from publications like Creative Review to Horror Movies Canada.