Brief
This is Dare, Are You?
Dare, 2010
Dare wanted University graduates to consider a career in advertising and apply to the Dare Grad Scheme. We were asked to tell them why.
“We really have to do something like this for the Vimeo Staff”
— Sam Morrill, Director of Curation at Vimeo
We created an animated video where we squeezed in as much facts about Dare as we could. The video was seeded into key grad blogs and Facebook groups. We also created an interactive test on the Dare Grads Facebook page where you could find out how much you had in common with the people at Dare before you applied.
Results
The campaign doubled the number of applicants from the year before and increased the likes on the Dare Grads Facebook page with 600 percent. It got recognised by industry magazines and blogs from around the world too. We picked up a bronze and a merit in One Show Interactive, was shortlisted in Information Is Beautiful Awards, selected on Vimeo Staff Pics and included on IdN's DVD "Infographics".